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Meet The Team

What better way to start the year than by introducing the Magal team?

For more than 4 years Magal is constantly evolving in order to offer high quality products and irreproachable customer service. Our jewelry is designed and crafted carefully, with the finest materials - natural diamonds, gemstone and precious metals, to assure a long lasting enjoyment. And our team is at your service at all times for any questions you may have about our products.

But who is really behind Magal and all this adventure?

We are thrilled to introduce you to the creative minds behind our beautiful and unique pieces. Each member of our team brings their own unique touch to our brand. In this post, we'll be highlighting the role and the favorite pieces of some of our key team members, so you can get to know the people behind the scenes of our brand a little better.


Sacha is the CEO and Co-Founder of Magal.  He lead the new initiatives of the company, coordinating the departments, hiring the Magal Crew and supervising and monitoring all our activities.

If he can define his brand in one word he didn’t hesitate for a second to say "Family”.

His 3 favorite jewels are:

“I'm in love with the string of love, this product reflects the values of Magal, elegant and minimalistic design at an affordable price. This product has a strong symbol for us and our beloved clients. I recall some emotional stories of clients telling that they bought a SOL for a milestone they achieved, or to symbolize a memorable event.”

“I also love our Mini Me collection, it's a nostalgic and iconic piece of jewelry our designer refreshed. Young moms love it, they feel they're carrying their fam close to their heart everyday everywhere!

"Finally I will choose the Cooper Bracelet, simple and elegant. This bracelet represents the strength of the family links. I'm wearing mine everyday!”

Sacha's obvious choice on the color of the cord of the String Of Love collection is Navy Blue.


Metav is responsible for retention, social media strategy, marketing content generation and retail/wholesale partnerships. For her, Magal is timeless. All our jewelry is unique and minimalist so everyone can wear them and keep them for life because they are sentimental if they are engraved and the classic collection is unfailing.

Her 3 favorite jewels are:

“I love how dainty and classic the Initial Bracelet is”

"About the Gemstone & Diamond Necklace : “it’s a timeless piece that is the perfect combination of bold and classic

“The String Of Love is a classic piece that lasts a lifetime and I have it as a friendship bracelet with my friends”

If Metav can choose only one color for the cord of our SOL collection it will be the Red because she said that is a classic and bold color with so many cultural associations to protection and longevity.


Avital is responsible for marketing and advertising. She works on a lot of things in the field of marketing like e-commerce, market analysis, creative part of the website like ad designs. In addition, Avital helps in the design of the product. For her, Magal is Foreverness. As Metav she is sure that our jewels are eternal, timeless and precious for the customer who buys it. In the design of it she makes sure to create a real sentimental attachment.

Her 3 favorite jewels are:

“I love classic pieces that can pass the test of time, those 3 products for me are timeless and can be worn with any style, day or night. I am also a fan of layering and wearing the Solitaire Necklace together with the engraved heart, makes the perfect set for me."

Diamond Cord Bangle

Engravable Outlined Heart Diamond Necklace

Round Solitaire Diamond Necklace

Avital’s choice on the color of the cord of the String Of Love collection is Red. Of course red is our classic color, and will never go out of style. Also it’s because this color has many associations to protection.


I’m the one who wrote this blog post! Hi, I’m Chona and my role is to help my co-workers on the communication and marketing part of Magal. For example I bring my ideas about social media, take care of our community on Facebook, help with website optimization. For me Magal can be defined by the word “dainty”.  The products are so delicate that they become one with your skin.

My 3 favorite jewels are:

  1. The Diamond Drop Initial Necklace is one of the cutest necklaces that I saw. Dainty and elegant, is perfect to gift. With an initial on it it makes the product even more sentimental and timeless.
  2. The Mini Me collection is one of my favorites because if I were to give my mom a gift, this is exactly what I would get her. Besides we have just put the small animal paw in a charm to add on the necklace, perfect for our little cat who is part of the family.
  3. One of the new drops is the Twine Diamond Necklace. This necklace is the perfect mix between our SOL collection and our diamonds. As a first diamond, it’s beautiful and timeless.

If I have to choose one color for a String Of Love it will be the Sand one. For me it’s a classic color that goes everywhere and that goes to everyone.

Chona Szermanski
Published on January 24, 2023


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